44 years ago, in the spring of 1977, John Beischer brought to the agricultural community an innovative publication called Simcoe County Farm Review. Today, the paper is called Farm View and it serves Simcoe and Dufferin Counties and the Regions of York, Peel and Muskoka.
The evolution of Farm View began in February 1977 when John Beischer, general manager of the Barrie Banner met with Simcoe County Federation of Agriculture president Tom Smith of Utopia, to discuss the viability of producing an annual farm publication that would serve as a report to federation members as well as an advertising vehicle for Simcoe County area farm businesses.
In April of that year, Farm Review and Forecast began as a 12 page broadsheet newspaper containing advertisements, news stories and agricultural reports from various groups and organizations in the County. This newspaper was distributed by mail to approximately 2700 members. The local federation provided the mailing list and the Barrie Banner supplied the sales and publishing expertise.